Wordsmith failure

I am a word mechanic. I work at my craft. But sometimes I have my failures at wordsmithing.  In the early 90’s I was a Realtor with Prudential Decker Realty in Virginia Beach, Va.  Later known as Prudential Towne Realty. Now known as Berkshire Hathaway Home Services Towne Realty. Follow that? I am still thriving there.

So the agency was trying something new. Normally on Wednesday’s all the agents form a car caravan and go out to tour the new listings.  Instead each agent had prepared a walking video tour of the property. These videos were shown at the Wednesday sales meeting. The agents in the meeting were to fill out feedback slips commenting on the price and adding any suggestions. Just like they did on the caravan tours.

I had a new listing and prepared my script for the walk-thru video. My new listing was in Lake Shores a community built in the 60’s. Most of these homes have beautiful heart-of-pine floors. But in the 60’s wall to wall carpets was the style so the floors were covered. I had my sellers take up the carpet to reveal these beautiful wood floors that had never been walk-on.

In my video I kept referring to these floors as VIRGIN hardwood floors.  I received my feedback slips and the comments were as follows. Doug- What are virgin hardwood floors? Are they floors that have never been laid? Doug- What are virgin hardwood floors? Are they floors that have never been nailed?  Wordsmithing failure! I have been chastened. Just like my floors.

Author: Doug Kuett

Writer, Speaker, Real Estate Broker, Sailor, All Around Fun Guy.

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